SKINCARE THAT CARES
Our products are clean, green, and made in the USA. We promise our formulations will always be vegan, cruelty-free, fragrance-free, come in eco-friendly packaging, and backed by science.
We also recognize that self-care is more than just a beauty routine. For some, it's a time of healing and resetting. Our products aim to spread mental health awareness by donating a portion of every sale to essential nonprofits supporting the cause.
THE ESSENTIALS
OUR STORY
Hi, I'm Adrienne! I'm a boy mom, retired ballerina, and cello player who loves needlepoint and curling up with a good book.
In 2021, I left my decade long corporate career in the fashion industry to spend time with my, then newborn, son and pursue my dreams of grad school and starting a business.
So why did I choose to start a beauty brand? Great question, I would love to tell you! After a challenging start to motherhood (enter PPD, sleep deprivation, a pandemic & other roadblocks into the chat), I began to neglect taking care of myself and doing the things I loved. After looking in the mirror one morning and barely recognizing myself, I turned to skincare as a way of making time to give back to myself. After implementing a fun routine that I could look forward to twice a day, I saw a huge improvement in my overall mood and mental health!
After realizing that there were other moms out there feeling the same way I was, I set out to create a brand that would encourage others not to "glaze and gloss" over their own self-care.
Getting back up can be hard, but together, we will find our glow again. And when we do, we'll shine even brighter than we did before!